Lori Parkins, Founder and CEO

Chief Executive Officer

Lori Parkins is founder and owner of Parkins Financial based in Jupiter, FL.  She provides small businesses and private families with full-cycle QuickBooks® bookkeeping, family office, financial reporting, administrative, and training services. A Certified Advanced QuickBooks Online ProAdvisor, Lori loves to work with clients who need cleanup, organization, and automation services for QuickBooks so they can get better financial reports to manage their cash flow and grow their profits.

Prior to starting her own business, Lori gained several years of experience working in accounting positions at a real estate firm and a family office. Her QuickBooks experience goes back to the initial product release, when Quicken was the only non-enterprise accounting software choice.

Enrique Medina

Senior Bookkeeper

Enrique Medina, the Senior Bookkeeper at Parkins Financial, LLC, brings a strong work ethic and professional diligence to our firm. In addition to his certification as a QuickBooks Advanced Certified ProAdvisor, Enrique is actively pursuing a Bachelor’s Degree in Accounting from Lee College in Houston, TX. At Parkins Financial, Enrique has been instrumental in adapting modern accounting automation tools into our workflows.

Enrique seamlessly merges his financial and accounting knowledge with automation technology, raising the efficiency our firm’s bookkeeping approach.  Through his tech-savvy approach, Enrique ensures accurate, actionable data, facilitating financial growth for our clients.

Geoff Parkins, CTO

Chief Technology Officer

As the CTO at Parkins Financial, LLC, Geoff works with the nuts and bolts of the merger between technology and finance that propels our firm to the forefront of the industry. Holding QuickBooks Online ProAdvisor and  Smartsheet Product certifications, Geoff has cultivated an environment where technology significantly enhances our financial management capabilities. His  understanding and experience with business process management have consistently driven efficiencies that translate to increased value for our clients.

With Core Product Certifications under his belt, Geoff leads with a vision that process automation and robust project management tools are pivotal to modern-day financial service delivery. His knack for integrating automation in our bookkeeping operations not only streamlines processes but also ensures accuracy and transparency. Through his leadership, Parkins Financial, LLC continues to evolve, embracing the future of financial management, and setting new benchmarks in delivering exceptional service infused with technological advancement.